An exploration of modern simplicity, COS introduces its Spring Summer 2024 campaign starring British and Japanese musician and actor Rina Sawayama alongside English actor Jack O’Connell.
Creating a new vision of everyday luxury, a powerfully understated collection, discerning in detail, champions intriguing textures and assertive silhouettes to form an effortlessly timeless wardrobe.
Championing COS’ community and showcasing creative contrasts, the campaign’s diverse cast is shot in Mexico by photographer Karim Sadli. Set against a blue-sky horizon over the ocean, and in the studio, Sadli embraces the peaceful surroundings, capturing the talent in a sequence of captivating images.
German models Anna Ewers and Leon Dame, and Argentine model and actor, Mica Argañaraz feature alongside South Korean model, Xu Meen, Canadian model, Awar Odhiang, and Senegalese model, Dara Gueye.
Simple and sophisticated, the COS SS24 collection seamlessly blends modern design with timeless tailoring. Expect fluid silhouettes, classic staples with a twist (think sleeveless blazers!), and a touch of retro leisurewear. Nature inspires the palette – think soothing neutrals and pops of red and blue. Oversized accessories, from slouchy leather bags to nostalgic sunglasses, complete the effortless look.