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Sunday, February 25, 2024

A Journey Through Flower Fields

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Rapidly expanding bank presents
Criselda Lontok treasured collection at Rustan’s

EastWest Priority, a wealth management unit, proudly sponsored Rustan’s exclusive auction featuring the personal collection of renowned Filipino fashion designer  Criselda Lontok. Titled  Criselda: A Journey through Flower Fields, the event celebrated Lontok’s timeless elegance, offering participants, including EastWest Priority clients, the chance to bid on coveted pieces embodying her creative mastery. 

The auction, held at Rustan’s Makati, provided a rare glimpse into Lontok’s personal world, allowing enthusiasts and collectors to own a piece of fashion history, including dresses and jewelry amassed over her illustrious career.

Criselda Lontok’s son, John Fernandez speaks to auction guests and buyers

“We are deeply honored to have been allowed to be a major sponsor and support this momentous event,” said  Richard C.Tamayo, SVP and Head of Wealth Management of EastWest. 

“Criselda Lontok has been a beacon of style and sophistication for the Philippines, and to showcase her collection in partnership with Rustan’s, the leading brand in retail fashion and design, is a testament to her enduring legacy in the fashion industry. It truly is our honor to share such a special and intimate experience with our valued clients, letting them be a part of this exclusive piece of Philippine fashion history.”

The auction was a follow-up to  Criselda Retrospective Exhibit, in which after the exhibit’s run at the store, the pieces were put to the auction hosted by León Gallery.

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From left: EW VP and Priority Business Segment Head Tiffy Lorenzana, Rustan’s Nedy Tantoco, EW VP and Priority Center Head Ian Ruiz, and EW SVP and Head of Wealth Management Richie Tamayo

Fashion experts and enthusiasts joined the event for a worthy cause, as Rustan’s honored the legacy of Lontok, indulging in a world of elegance and artistry, while contributing to a very meaningful goal.

Proceeds from the auction were announced to benefit ABS-CBN’s Bantay Bata 163 Foundation, Criselda’s favorite charity, underscoring Lontok’s and EastWest’s shared commitment to giving back to the community through social welfare and protecting disadvantaged and at-risk children, in the service of the Filipino.

Lontok’s son, John Fernandez, in his opening remarks, said “This is for a very good cause, for the chosen charity of my mother, which is the Bantay Bata 163. We hope that, of course, you will enjoy the creations in this collection. These are the things that I am very surprised to see in its most beautiful and elegant form.”

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