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Tuesday, February 27, 2024

A sweet dream of inclusive and effortless skincare

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Actress and entrepreneur Dimples Romana has embarked on the journey of creating a skincare line that caters to both men and women with a vision rooted in inclusivity and simplicity. Her aim was to break down the barriers in the world of skincare, making it accessible and effective for individuals from all walks of life, regardless of their gender. 

In a beauty industry often marked by complexities and exclusivity, Dimples sought to bring forth a skincare solution that demystifies the process, offering a versatile and straightforward approach to skincare. Her commitment to inclusivity and simplicity reflects her belief in making quality skincare a shared experience, enhancing the well-being and confidence of everyone who embraces it.

“With everything that I have to deal with every day, I would prefer applying the least amount of thinking for skincare because it’s often taken for granted. We aim to adapt to that mindset. I feel that skin is skin, and the only difference lies in the activities we engage in. That’s why we designed the skincare line to be as generic as possible, suitable for all skin types,” Dimples told Manila Standard Life during the launch of Dreamcake, a skincare line born in Korea but designed for Filipino skin. 

Actress and entrepreneur Dimples Romana

“Dreamcake is a versatile and pocket-friendly marvel for all skin enthusiasts,” the 38-year-old actress added. 

Dimples articulated their vision for Dreamcake, emphasizing their goal to create products that are not only versatile and portable but also destined to become household names. 

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“Our aim is for these products to resonate with people from all walks of life, transcending gender and social status barriers,” she explained. 

“In a world where time is a precious commodity, our vision for Dreamcake is to craft products that offer the utmost convenience and require minimal time while delivering maximum effectiveness and results. We understand the demands of modern life, and we want our products to be a seamless addition to one’s daily routine, ensuring that self-care becomes effortless and impactful,” she continued.

The product launch was graced by the Dreamcake team, led by the dynamic Chief Operating Officer, Maebelle Sacdalan, and the imaginative Creative Director, Gian Gonzales.

Dimples flanked by models at the launch of her own skincare line

Priced at a suggested retail price (SRP) of P1200, but currently available at an introductory offer of P999, Dreamcake allows customers to dive into the Dreamcake experience without breaking the bank. Each multipurpose product is a toner, serum, moisturizer, essence, and even a primer, offering skin-savvy users the benefits of a comprehensive skincare regimen bundled into one.

“It’s a dream come true to be here, especially because this has been my passion project, my love letter, my dream skincare for as long as I can remember! I love dessert, and I love skincare, and I thought… wouldn’t it be a dream if I marry the two?” Dimples expressed, succinctly capturing the creative inspiration behind this innovative skincare line. 

“That’s why I teamed up with the Dream Team—skincare experts from Korea—to create a versatile skincare line that also brings you the joy of your favorite dessert,” added the actress-turned-entrepreneur with a touch of wit.

Dreamcake unveils two products: the Skin Glaze First Essence and the Face and Body Icing. Certified by the Korean Food and Drug Administration (KFDA) for brightening and fine-line reduction and approved by the Philippine FDA, these products are meticulously crafted and poised to transform your skincare routine. Dreamcake masterfully combines quality and affordability, ensuring that every individual can savor the experience.

The Dreamcake Skin Glaze First Essence and Dreamcake Face and Body Icing are available on their website (https://www.skinbydreamcake.com/) and can also be found on popular e-commerce platforms such as Shopee and Lazada.

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