J-BEAUTY, the Japanese beauty trend, gains global popularity. Emphasizing minimalist routines and natural ingredients with meticulous research and technology, it has captivated beauty enthusiasts.
Mitsukoshi Beauty in BGC now offers sought-after Japanese skincare and makeup brands, including exclusive ones. Explore the beauty and wellness zone for a curated selection of Japanese products, from skincare to hair care, delighting makeup lovers.
Mitsukoshi BGC is located along 8th Ave. in North Bonifacio Global City and at the podium of The Seasons Residences, a residential development that offers a unique Japanese way of life.
Under-the-radar Japanese beauty brands you need to know
Level up your beauty game with some of Japan’s well-kept secrets, now accessible to you! Debuting in the country and available only in Mitsukoshi Beauty are the sophisticated and high-quality Japanese brands Waphyto, E Standard, and La Casta.
Waphyto. Atsuko Morita, a former flight attendant, developed asthma and skin issues while working. Introduced to phytotherapy techniques by a French friend, she found relief and decided to study medicine and botanical therapy in Paris. Back in Japan, she excelled in plant biology research, leading her to create Waphyto, a skincare brand blending phytotherapy, biotechnology, and herbology. Designed for all ages, Waphyto products are sourced from vitamin-rich soil in Mikawa, Japan.
E Standard. The brand offers a unique concept of “hair care is also skincare” with a comprehensive range of hair and scalp care solutions. Their five-step routine, including shampoo, hair serum, two hair treatments, and hair oil, aims to pamper your hair just like your skin, promoting luscious, healthy, and beautiful hair. Using nine plant extracts and three essential oils, E Standard’s organic products are enriched with Hita Tenryosui natural mineral water for nourishing and revitalizing effects on the hair.
La Casta. Beloved by professional stylists, La Casta emphasizes natural aromas and botanical ingredients, focusing on “vitality and healing from plants.” The award-winning brand offers shampoos, conditioners, and specialized treatments for various hair and scalp concerns. Expert Beauty Advisors provide personalized consultation services to find the best products for individual needs.