MR.D.I.Y., the nation’s favorite family and home improvement one-stop-shop retailer, affirmed its commitment to serve and spread goodwill to its communities this year with the inclusion of two major partners under its umbrella corporate social responsibility (CSR) program, the MR.D.I.Y. A-OK (Acts of Kindness) campaign.
ABS-CBN’s Lingkod Kapamilya Foundation and TV5’s Alagang Kapatid Foundation have partnered with MR.D.I.Y. through the latter’s A-OK campaign for 2023.
The program also continues its collaboration with World Vision, SOS Children’s Villages, and GOM Football Center for Excellence.
A-OK is the overarching corporate social responsibility program where the retailer enables and empowers communities. The program has its roots in the Good Bag Campaign, where proceeds from the purchase of MR.D.I.Y. eco-bags nationwide are eventually donated to its NGO partners.
The success of the Good Bag Campaign in 2021 inspired the company to level up its CSR program into the A-OK campaign, which focuses on four key pillars: Family Welfare, Preservation and Protection of the Environment, Youth and Education, and Disaster Preparedness.
Foundation
MR.D.I.Y. ‘s Chief Executive Officer Roselle Marisol Andaya further explained why the company has these CSR initiatives.
“MR.D.I.Y. entered the country in 2018, with our first store opening in Balagtas, Bulacan. That same year, we opened five other stores, one in Ayala, two in Waltermart malls, Sta Lucia, and Fishermall Quezon City. Our market has received us well, owing to our variety of more than 18,000 products under 10 different categories. We celebrated our 100th store milestone last 2020,” the CEO said.
represented the 1st 100 stores of MR.D.I.Y. in the PH
“And just last November of 2022, we celebrated our 300th store milestone at SM City Sucat. We are now 339 stores strong–with our latest opening today in Culiat Town Center in Quezon City. From 6 stores in 2018 to 339 today,” Andaya added.
MR. D.I.Y, according to Andaya, looks forward to working with its incredible partners to bring its visions to life.