Filipinos’ love for chocolates becomes more prevalent in February, especially on Valentine’s Day.
“Valentine’s Day marks one of the two top gifting seasons in the Philippines. And February has traditionally shown the highest sales for chocolates,” Mondelez International vice president and managing director Aleli Arcilla said.
“We express our love through gifting sweet treats and chocolates are among the top gift choices during the love month,” said Arcilla.
To give Filipinos fun and sweet gift ideas for their loved ones this February, Mondelez International in the Philippines launched limited-edition packs for its two-bestselling chocolate brands, Cadbury and Toblerone.
Cadbury Dairy Milk’s “Pop Your Heart Out” and Toblerone’s “Give a Thoughtful Gift This Valentine’s” campaigns aim to continue expanding the presence of the brands in the Philippines while leveraging on the role that snacks like chocolates play in consumers’ lives.
“Currently, we hold the positions for #1 chocolate in Modern Trade with Cadbury Dairy Milk and #1 Gifting brand with Toblerone. This is because chocolates play a crucial role in the lives of Filipinos,” Arcilla said.
This love month, Cadbury and Toblerone chocolates are enhanced with love-themed packaging.
“For Cadbury, we have a limited edition ‘Pop Your Heart Out’ chocolate bars. When you open the chocolate bar, there will be a heart-shaped chocolate in the middle that you can pop out. Another unique way to share your love is through our 3D paper heart that you can give to your dearest one,” said Raf Baradas, Category Lead for Chocolates of Mondelez International.
For its Toblerone bar, it comes with a special packaging.
“We did a play around its sleeves, wherein one can pull a tab and write heartfelt messages for an even more thoughtful surprise. You don’t need to wrap it anymore. You can already put your message on it,” Baradas said.
Arcilla said the design innovation is quite subtle, but “very romantic and sweet.”
The special, limited-edition Cadbury and Toblerone packs are available at leading supermarkets while supplies last.
Mondelez’s product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise, sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates.