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Home Lifestyle Columns

Timeless fashion brand opens flagship store in Mall of Asia

Nickie WangbyNickie Wang
January 4, 2023, 9:50 pm
in Columns, Lifestyle, Very Wang by Nickie Wang
Reading Time: 3 mins read
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Whether it’s for a casual date, a quick trip outside the metro, or a relaxed day with family and friends, we also express ourselves through clothes. And what do we always look for in the clothes we wear? Perfect fit, light material, comfortable, and easy on the pocket.

On December 15, BOCU Lifestyle opened its first-ever store located at the SM Mall of Asia (MOA) in Pasay City. First launched as an e-commerce brand in 2021, it is now ready to take on the retail scene with a collection that fits any occasion.

“BOCU is a brand that aims to solve the stress of dressing by introducing effortless, versatile pieces made to be worn through seasons and trends. We wanted to simplify our customers’ wardrobe and help them embrace a more intentional and minimalist mindset,” BOCU’s Merchandising Manager Mandy Liu said.

Fashion and lifestyle vloggers (from left) David Guison, Cha Oampo, Katerina Valdez, and Lharby Policarpio

Along with the opening, BOCU introduced its newest collection—Gone Coastal, a collection inspired by nature’s calmness and effortless beauty. It features relaxed, refined day-to-night styles made in premium fabrics.

Previously, BOCU launched In Zen, a collection designed to help you find peace and confidence while elevating your style. This collection is made from a blend of natural and man-made threads, resulting in comfortable yet durable styles perfect for every occasion.

From left: Hanna Carinna Sy, Building Administration Officer at SM Mall of Asia; Steven Tan, President of SM Supermalls; Alice Liu, Chief Retail Officer of GOLDEN ABC, Inc.; and Mandy Liu, BOCU Lifestyle Merchandising Manager.

BOCU is also set to launch a new collection of redefined, elevated basics in the coming weeks.

The brand prides itself on size-inclusive garments with an accessible price tag. It also has a line dedicated to kids’ apparel.

“We understand that our customers’ needs are always evolving and we’re committed to meeting them. So, by opening our first-ever physical store, we’re introducing a new way for our customers to shop that provides convenience.

BOCU offers classic fashion pieces from hoodies, to sweatpants, shirt dresses and more

And with BOCU now ready to conquer not just the e-commerce but also the retail scene, we’d like to give them the best brand experience – which is why we’re also proud to launch our Shop Online Pick-up in Store (SOPIS) feature,” Liu said.

SOPIS enables customers to place their orders on BOCU’s website and pick the items up at their SM MOA branch. This way, customers can save on shipping fees and have a smoother experience with returns and exchanges.

BOCU pieces are versatile and made to last through seasons and trends

BOCU Lifestyle is GOLDEN ABC’s newest brand offering, joining the company’s top fashion brands Penshoppe, OXGN, ForMe, Memo, and Regatta. Discover effortless and practical garments this holiday season. Check out the latest by visiting https://bit.ly/BOCUManilaStandard.

To stay updated, follow us on Facebook and Instagram. BOCU Lifestyle is located at the 3/F South Wing SM Mall of Asia, Jose Diokno Blvd, Pasay City.

Tags: BOCU Lifestyleflagship storeSM Mall of Asia
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Nickie Wang

Nickie Wang

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