Filipino beauty brands have been making waves in the scene for a while now, dominating consumers’ hearts through utilizing eCommerce and social media for their brands. As one of the biggest platforms and eCommerce pioneers in the country, Lazada has been empowering local beauty and skincare brands to flourish by providing an avenue for Filipinos to easily find and buy the products they’re looking for.
Two local brands that have established their presence on the platform are Clocheflame and Apotheke Science. Both companies were founded on the genuine desire to inspire people, and both were built from the ground up on Lazada.
Cultivating everyday Filipina beauty
Twenty-five-year-old Arianne Amante established Clocheflame, a local beauty brand providing quality but affordable make-up products fit for the everyday Filipina. She always knew that she wanted to start a beauty brand, with her inspiration stemming from her college thesis highlighting Filipino’s perception of self-beauty.
She eventually made her dream a reality by opening her shop in 2020, leaving her corporate job to focus on her business full-time.
Launching the business two years ago was definitely a challenge with the unexpected hurdles brought about by the pandemic, but she shared that onboarding her fledgling brand on Lazada was an easy decision to make.
“Putting up our business in Lazada was a no-brainer because we knew that it was a vital tool for us to grow our business, and this has been proven true,” says Amante.
Creating natural skincare solutions
Meanwhile, Apotheke Science was likewise developed from a simple intent to help others.
It all started with the founder of the local skincare brand formulating a salve that would help the skin of patients undergoing chemotherapy heal from the effects of radiation. The product proved to be effective for them, as well as for those who suffered from the effects of eczema, psoriasis, and dry skin. Initially distributed in a hospital, it also worked for doctors and nurses whose skin was damaged from stress and lack of sleep.
The salve would eventually be known as the Apotheke Skin Doctor balm, now sought-after for its anti-aging effects. Following its success, the founders decided to develop more products to serve the wider population in need of effective but affordable skincare solutions.
“We now have a wide range of products that deal with acne, uneven skin tone, premature ageing from stress, lack of sleep and exposure to the sun, dryness, oiliness, clogged pores, and all the fundamental issues that damage one of our body’s largest organs and its first defense against external threats to the body,” the Apotheke team said.
Apotheke set up shop on Lazada, citing the platform’s wide network and logistics capabilities as the main driver for their choice.
“Lazada has helped us reach customers throughout the country that we most likely wouldn’t have been able to reach with our own resources,” the Apotheke team said.
Check out Clocheflame, Apotheke Science, and other brands by visiting Lazada ‘s website https://www.lazada.com.ph/ and social media pages.
