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Friday, April 26, 2024

Form, function, and style in one store

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Looking for the perfect outfit for every occasion is sometimes taxing. Although we want to look our best, we also want to wear something comfortable that gives us the freedom to do our daily activities.

The facade of the Skechers store in Power Plant Mall

Often, people choose casual looks when running errands, going to work, or hanging out with friends because they can do more without worrying about their ensemble. And although brands already develop pieces of clothing that are both functional and stylish, shoppers still have to go from one place to another just to find the right piece that suits their lifestyle and aesthetic to a tee. 

Fortunately, shoppers don’t have to flit from store to store looking for the ideal piece of clothing as Skechers officially launched its biggest store in Power Plant Mall, Makati, where people can choose footwear, clothing, and accessories for daily activities. 

“Skechers is a global brand that Filipino consumers have grown up with and love. We are delighted to open [the] biggest branch in Metro Manila so far…We are excited to let our customers experience the comfort and style which Skechers has always been known for,” said Sue Pasustento, Skechers Philippines country manager. 

Pasustento added that Skechers’ expansion in the Philippines is according to its mission of delivering comfortable, stylish, and innovative footwear and clothing designed to meet the needs of every Filipino family. 

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Skechers also highlights its apparel suitable for casual and active lifestyles

Established in 1992, Skechers is known for its style, innovation, quality, and comfort, which supported the brand in its global expansion. In 2021, the company changed its operations in the Philippines to become a directly-owned operation while expanding its capital investment. 

The new Skechers store, located on the second floor beside Zara, has a mid-century, modern-style inspired design. Unlike most stores, where shoes are the only highlight, the brand’s new store also highlights their apparel, like jackets, shirts, sportswear, socks, and hats, suitable for everyday and active lifestyles. 

Measuring 2,900 square feet, the new Skechers store also offers versatile bags suitable for the gym, office, and other occasions. 

Although the brand added modifications, it continues to provide shoppers of all ages with its signature comfort innovations, like the patented Skechers Arch Fit Technology, Skechers Max Cushioning Technology, Skechers Hyper Burst Technology, Skechers Air-Cooled Memory Foam, Skechers Relaxed Fit Technology, and Skechers Stretch Fit Technology. Shoe lovers can enjoy this wide array of options to fit their lifestyles.  
Skechers’ new store also offers Skechers GOwalk, one of its best-selling categories across the globe, designed for both walking and casual wear.

The shoe line boasts performance technology and materials in easy-to-wear and lace-up designs. And as an ode to local artists, Skechers collaborated with them to create new designs that people can wear on the streets, the gym, the office, and more.

Shoes, sandals, bags, and caps are also available at the new store

The renowned footwear brand now has two stores in Metro Manila and five total retail destinations across the country. And although it just opened its biggest store, Pasustento assures that Skechers will continue to open more stores in the capital and major cities around the country.  

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