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Home Gallery

Bears of Joy

Manila StandardbyManila Standard
January 24, 2022, 9:53 pm
in Gallery, Photos
Reading Time: 1 min read
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SM Cares, SM Supermalls and Toy Kingdom conclude their annual Christmas charity project, the SM Bears of Joy campaign, that encourages mall shoppers to include a pair of specially designed bear plushies in their holiday shopping—one for them to keep and the other for donation to children in communities. The campaign is described as a huge success, with 26,115 pairs sold across 62 on-ground and five online platforms, benefitting 67 non-government organizations, local government units, orphanages and foundations in the country.

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Tags: annual Christmas charity projectSM Bears of Joy campaignSM CaresSM SupermallsToy Kingdom
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