Jollibee Foods Corp. ambassadors former Miss Universe Pia Wurtzbach-Jauncey, Brent Manalo and Mika Salamanca lead the ceremonial lighting at Jollibee Ortigas Extension C. Raymundo on Nov. 13, 2025, highlighted by vibrant fireworks that captured the spirit of a joyful Filipino Christmas. For the third consecutive year, Jollibee kicked off the holidays with its Joyful Christmas Stores campaign, transforming 300 branches nationwide into festive spaces that celebrate warmth, connection and Filipino culture.
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