Calvin Klein is serving impressive visuals with its lineup of celebrities for its latest campaign.
The American fashion retail chain unveiled its Spring 2025 collection featuring South Korean singer and actor Cha Eun-woo, Hollywood star Lily Collins, and Puerto Rican artist Bad Bunny.
The latest spring campaign introduces a refreshed take on classic tailoring, denim, and underwear, showcasing sleek silhouettes, refined details, and modern styling. Timeless pieces are reimagined with contemporary cuts and premium fabrics, offering versatile essentials designed for the season.
Cha Eun-woo showcases the men’s collection in images shot by Dai Yamashiro, wearing pieces styled with streetwear influences. The collection includes the Refined Slim Blazer, wool blend trousers, and a two-tone mac coat. Denim staples like the 90s Straight Jean are paired with leather jackets and sweaters for a contemporary look.
Lily Collins makes her debut for the brand in a campaign directed by Charlotte Wales. Dressed in structured tailoring and minimalist pieces, Collins models new season styles such as the viscose ribbed maxi dress, crepe slip dress, and premium denim from Calvin Klein Studio. Fluid silks and satins are mixed with wool and leather for a polished finish.
Bad Bunny fronts the latest underwear campaign, photographed by Mario Sorrenti. Styled in the new Icon Cotton Stretch line, the Grammy-winning artist appears in briefs and trunks designed with a stitch-free waistband and contour pouch for comfort and fit. The shoot, filmed in Puerto Rico, also features his hit song “EoO.”
The campaign extends to red carpet appearances, with Monica Barbaro wearing a Calvin Klein pearl slip dress at the 18th Annual Women In Film Oscars Nominees Celebration. Barbaro is nominated for Best Supporting Actress for A Complete Unknown.
In the Philippines, Calvin Klein is available at major malls including Greenbelt 5, Rockwell, Okada, and online via Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.