HUGO, the younger of the HUGO BOSS brands, is a platform for self-expression through clothing. The brand’s Fall/Winter 2023 collection embraces a bold and rebellious spirit infused with youthful energy, inspired by the dynamic global music scene.
The collection strikes harmonious chords between sound and style, igniting a movement of self-expression through unbridled spirit.
HUGO’s latest ambassador and grunge-pop sensation, Bella Poarch, takes center stage in the season’s campaign. Poarch’s unique style and persona perfectly embody the brand’s ethos of self-expression through style.
The collection features a vibrant array of youthful textures, fabrics, and styles, all infused with the distinctive HUGO design codes and signature color palette. Discover statement pieces, from bold red and black tie-dye patterns on denim and jersey to premium metallic trims on handbags and retro graphics adorning shirts and oversized hoodies.
In addition to the brand’s iconic colors of black, white, and red, unexpected hues of indigo blue, lavender, and caramel brown add depth and dimension to the collection’s palette.
HUGO also introduces its first-ever collaborative collection with Bella. The HUGO x Bella Poarch capsule of statement styles is all about Bella’s world, her unapologetic rebellion, and her creativity unleashed. Audacious and youthful designs that blend HUGO’s codes of individuality along with Bella’s grunge and glam characterize this larger-than-life collection.
To mark the launch of the Fall/Winter 2023 collection, HUGO hosted a special evening of sound and style at Xylo BGC in the Philippines. The event featured performances by A-Team, Denise Julia, Massiah, Curtismith, Sorn, and Seung Yeon, all of whom embodied the real and raw spirit of the brand in their HUGO ensembles.
In the Philippines, HUGO is exclusively distributed by Stores Specialists, Inc., and is located at Power Plant Mall.