AirAsia revealed the grand winner of its first-ever social media reality contest called #AirAsiaCreateCamp: The Search for the Next AirAsia Storyteller. Paolo Garrido from Mapua Institute of Technology bested four other finalists from Baguio, Cebu, and Iloilo and officially named a member of AirAsia’s community of storytellers.
#AirAsiaCreateCamp is AirAsia’s social media reality search for young, aspiring, and creative individuals with photography and videography skills. The competition aims to develop and empower young Filipino talents by providing mentorship programs and technical know-how.
After an initial judging period from over 500 entries, participants were narrowed down to 50 with a select panel of judges declaring five finalists in August based on creativity, originality, and quality of storytelling.
AirAsia Philippines CEO Captain Dexter Comendador said, “Aside from the quality of work, admirable level of skills and creativity, we would like to emphasize the value of hard work, attitude, and passion among the youth. Paulo represents these values during the rigorous camp that took them from highlands to islands for one month period.”
The grand winner received over a million pesos worth of prizes composed of AirAsia Philippines flights to domestic and international destinations, an Apple Macbook Pro 13, a Nikon D5600 camera, a fully sponsored 3D/2N stay at Amorita Resorts in Bohol, and is now an official member of the AirAsia Storytellers community.