Zip up your tracksuit, you’ve been recruited—Netflix’s Squid Game is back for Season 2 and Johnnie Walker has officially entered the game.
The world’s number one blended Scotch whisky and Netflix have teamed up to invite Squid Game fans and whisky enthusiasts alike to “pick your player” in celebration of the show’s highly anticipated second season.
Johnnie Walker has unveiled a special edition bottle for the Black Label with a design that sports a number ranging from 001 to 456—a homage to the players on Squid Game. This limited-edition design leverages an innovative approach by combining both digital and conventional printing technologies to make this collection truly unique.
The Johnnie Walker x Squid Game special edition bottle also features the brand’s highly recognizable 20-degree label with a custom fabric pattern varnish to simulate the texture of the green tracksuit from the show. The bottle even presents the iconic Johnnie Walker Striding Man logo donned in the distinctive tracksuit, symbolizing the brand’s bold stride into the Squid Game franchise.
Available online and in leading supermarkets for fans and consumers 21+ while supplies last, the special edition Johnnie Walker x Squid Game with randomized numbered bottles are not only a perfect gift for the holiday season but also a collectible treasure for both Squid Game and whisky enthusiasts alike.
“Johnnie Walker and Netflix’s Squid Game are both driven by our progressive mindsets and values like choice, discovery, and empowerment,” said Josh Dean, Vice President of Johnnie Walker at Diageo North America.
“This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon, both with loyal fanbases, for an unexpected and unique collaboration that enhances the fan experience and allows them to get close to the action.”
Magno Herran, Vice President of Global Brand & Partner Marketing at Netflix, added: “Squid Game fans are highly anticipating the show’s return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic Striding Man in the show’s classic green tracksuit. Through our partnership, we’ve taken the series from the screen, to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game.”
The brand will take the thrills of Squid Game on to the streets of the Philippines with a series of events and promos designed to further hype up the show’s return on Netflix this December 26.
(Purchase Johnnie Walker x Squid Game Special Edition Whisky online through Shopee and Lazada and in all leading supermarkets nationwide. Follow Johnnie Walker on social media (@johnniewalkerph) for updates on the exciting events the brand has in store for Filipino Squid Game fans.)
