Honoring the importance of sleep to Filipinos’ well-being, SERTA Philippines celebrated World Sleep Day last Friday, March 14, at The SM Store in SM Aura, BGC, Taguig. Together with its brand ambassadors and quality sleep enthusiasts, SERTA Philippines ushered the celebration with the launch of its latest collection, which embodies comfort and style like no other.
“We are delighted to gather everyone once again as we celebrate World Sleep Day here in SM Aura, Taguig. Carrying this year’s theme ‘Your Well-Being Comes First’, let us showcase to everyone how SERTA can further amplify its call for quality sleep through its well-thought and innovative sleeping mattress, pillows, and more,” SERTA Philippines shared. “More than this celebration, we want to highlight the importance of taking our well-being seriously and how quality sleep can help improve our life in general.”
Led by SERTA Philippines executives, the launch was attended by owners and directors of the RCG Group of Companies, Fort Bonifacio’s barangay captain, Mr. Jorge Daniel Bocobo, The Belo Group’s Managing Director, Ms. Cristalle Belo-Pitt, and renowned TV host and actress Ms. Janice De Belen.
Your Mattress Matters
Renowned for its rejuvenating and cooling effect, SERTA Philippines unveiled its latest iPedic collection, which is set to take one’s sleep to the next level. Promoting cool and satisfying rest night after night, the iPedic collection has impressed many customers across the globe with its majestic beauty and cool atmosphere of the Alaska.
“I’m into fitness, wellness, health, and beauty. I practice beauty routines. I also have wellness routines, which include working out at least three to four times a week. But the most important wellness routine that we should always take into the is sleeping. I try to get a good and quality sleep every night, with at least eight hours of sleep to stay looking fresh and youthful,” shared Cristalle Belo-Pitt. “Unlike others who take supplements to get quality sleep, I just lay on my iPedic bed, and it’s a good night to me already.”
Guests who graced the event get a chance to personally feel and enjoy the comfort that the new iPedic collection has to offer. From its comfort features to ergonomic designs that could stand the test of time, SERTA’s newest iPedic collection is set to elevate one’s taste, style, and sleeping quality.
“I just recently had my SERTA mattress. Before having a SERTA mattress, all I knew was that as long as my bed was soft, and my pillows and beddings were clean, everything was okay. Now, knowing the kind of mattress that your body needs matters. The sleep technology that SERTA offers is life-changing because I now get quality sleep along with my dogs,” Ms. Janice De Belen. “Sleep is essential in our wellbeing, hence choosing the right mattress for your body requires a good understanding and knowledge to achieve that quality sleep that you deserve.”
Indulge on SERTA’s iPedic Collection
SERTA understands the importance of achieving good and high-quality sleep for Filipinos. Through the launch of the iPedic collection, SERTA aims to further promote the prioritization of Filipino’s wellbeing in their daily lives. Highlighted by its three key features, the launch of the iPedic collection emphasized the adaptive features of these new mattresses that are perfect for tropical countries like the Philippines.
SERTA’s iPedic collection comes with the brand’s innovative iCoolSense™ technology featuring a hydrophilic synthetic layer that absorbs moisture ensuring a nice and pleasurable cool comfort. The collection also highlights SERTA’s very own Virosafe Technology that helps reduce any viral, bacterial, and dust mites’ activities by up to 99%. Finally, boosting cell regeneration that provides a holistic wellbeing rejuvenation, iPedic collection offers Biocrystal® technology, which is made of 100% natural crystal particles that calm the heartbeat, slow down rapid breathing, and relax muscle tension.
A Special Treat for Everyone
During the launch shoppers at SM Aura who availed SERTA’s iPedic collection were treated to amazing relaxation and freebies. Those who availed of the latest collection took home a free bed frame as well as SERTA pillows and their cute little sheep doll.
“We want nothing but the best for our dear customers that’s why for this event, we’re making sure that they’ll be coming home not just their dream mattress but a complete sleeping set that will provide them with the quality sleep that they deserve. World Sleep Day aims to promote the essential benefits of rest, and we at SERTA, will continue to provide the latest sleep technology to our customers here in the Philippines and abroad,” SERTA Philippines asserted.
SERTA’s Pop-up store at SM Aura, Home Section, will be available until March 31, 2025 offering exclusive discounts of 30% OFF + Additional 10% OFF to all mattress collections. And up to 20% off on Bed Linens and other accessories.