Technology is not just a marketing tool but a means to elevate the experiences for customers, employees, and businesses alike, said Kate Yu, Chief Marketing Officer of Jollibee Food Corporations (JFC), during DigiCon 2024.
At her recently held plenary talk in Pasay, “Amplifying Consumer Joy: The Role of Technology and Modern Marketing in Delighting Consumers,” Yu announced that the eleven brands under JFC have consistently harnessed technology over the years to enhance customer experiences across all age groups, in different walks of life.
“We’re also trying to break new ground, we’re experimenting with technology across the organization, the team explored generative AI and its potential through a hackathon in our office, which involved Jollibee Worldwide Services” Yu said.
Jollibee’s Generative AI Hackathon focused on leveraging artificial intelligence to enhance various aspects of the organization, including improving customer service, streamlining employee workflows, and generating personalized content for marketing campaigns.
Under Yu’s leadership, JFC’s efforts have been widely recognized, including the company’s inclusion in the 2024 Gallop Exceptional Workplace Award and its status as the world’s second-fastest-growing restaurant brand.
Currently, JFC has 3,200 stores nationwide. They are the second fastest growing business in the world in the food industry
