Zenfro Corp., a company recently acquired by one of the Hortalezas, who is also the Chairman of MOHS, said it signed up to distribute the products of three new principals.
The three new principals are Federated Distributors Inc., an industry leader that carries well-known local and international brands like Maling, Libby’s, Philips, Tulip, Palm, Pocari Sweat and Evian Beverage products; Unifam, an upcoming Indonesian candy company that carries the Milkita brand; and Super Candy, a local company that carries heritage candy brands like Hawhaw, Stay Fresh, Super Lamig and Super O.
“The three new principals validate the acquisition of Zenfro by MOHS,” said MOHS chairman and chief executive Michael Hortaleza.
“The three new principals signing up with Zenfro is an expression of confidence in the partnership between MOHS which is rapidly expanding its market presence with new health and personal care products and services, and Zenfro, which needed fresh resources to fund its fast-growing distribution network,” he said.
MOHS acquired Zenfro in pursuit of its strategy of rapidly pivoting from the COVID business that jump-started its growth and market presence.
The acquisition of Zenfro unlocks synergies for MOHS by expanding its distribution footprint, and for Zenfro by giving it a parent company with significant financial and managerial resources.
Zenfro’s systems are being enhanced via the introduction of an upgraded warehouse management system as well as the introduction of sales force automation to ensure that they are up to date with global standards in distribution.
“The improvements in Zenfro’s systems will make our warehouse and logistics operations more efficient and capable of handling our ever-increasing distribution,” said Zenfro operations manager and director Clifton Ivor Poole.