Duty Free Philippines signed a partnership agreement with about 50 travel agencies to offer “value for money” shopping deals to Filipino international travelers.
DFP chief operating officer Vicente Pelagio Angala said the marketing campaign would give a 5-percent discount to outbound tour groups who would shop at DFP’S flagship store”•the Fiestamall in Parañaque City within 48 hours upon arrival.
Discount vouchers will be provided by partner travel agencies to FITs prior to their arrival in the Philippines.
“We target to increase brand awareness and to encourage FITs to shop their ‘pasalubong’ at DFP instead of buying them abroad by highlighting our price advantage and striking a chord with customers’ sense of nationalism”•that for every item bought at Duty Free, they help in the development of the Philippines tourism industry”•as we are an attached agency of the Department of Tourism,” Angala said.