Property agents tap digital technology to offer services

Buying a home involves several important steps and decisions that can be challenging for some Filipinos—for example, choosing the property type and property location that match one's needs and looking at available housing loans and payment schemes that fit one's budget.

Buying a home presents many challenges for some Filipinos, but leading proptech company Ohmyhome provides full-agent services that can help make the process simple, efficient, and enjoyable.
As prospective homeowners know how essential these steps are, many opt to consult with real estate agents to make sure that they are on the right track in their housing journey.

Ohmyhome, a leading proptech company in Singapore and Malaysia that launched in the Philippines last year, provides full-agent services designed to efficiently assist clients, offering services that include market research on estimated valuation, database matching of potential buyers, hosting of virtual property viewings and more.

Julian Sison, Ohmyhome marketing manager, explains why the proptech company takes pride in this. “Our team of highly professional sales and customer agents personalize services according to the customers’ needs,” he says. “We guide them in every step of the process—with no hidden charges.”

This is affirmed by Cristy Ajero, Ohmyhome sales head, who also shares some reasons why the platform’s agent assistance is an excellent choice for Filipino clients.

“First, we don’t promote just one real estate brand for interested homeowners. Being an accredited partner of multiple real estate developers, our database includes various properties within the different price and location ranges. We carefully assess our clients’ needs and give them the best property options that fit their resources and preferences,” she says.

“Ohmyhome also chooses which real estate brands to accredit themselves with. Believing in the Filipino dream of owning a home, we only partner with reputable property developers that build high-quality and cost-efficient homes,” Ajero says.

Ajero says Ohmyhome in-house agents employ a unique process that results in the right property matches for sellers and buyers. “Ohmyhome’s relationship managers acquire and evaluate every client’s information and needs before they are assisted by a professional property agent. This ensures that we get all the right details and provide the best options to our customers,” she says.

To tap Ohmyhome’s agent services, prospective sellers, buyers, landlords, and tenants must first book an appointment through the website or the application. Ohmyhome agents will then match the client to potential properties through an organized database of property listings for tenants and buyers or a database of potential buyers and tenants for sellers and landlords. These agents handle price negotiations, finalize documentation and payment arrangements and deal with other requirements.

Sison says that consistent with the brand's vision, Ohmyhome—in its three markets—has high training standards to ensure that housing services provided by all of its agents are excellent.

“Ohmyhome’s in-house agents can replicate such specialized services here with the help of an efficient system that is backed by customer-driven data and in-depth market research. This is all aligned with the company’s vision of becoming the trusted and reliable property platform for Filipinos,” he says.

Topics: Ohmyhome , agent services , Julian Sison , Cristy Ajero , in-house agents
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