Globe Telecom Inc. is bullish about its prepaid fiber service, citing its strong potential to meet Filipinos’ needs for affordable and flexible internet options.
“We are very optimistic about our GFiber Prepaid product. It perfectly meets what Filipinos are looking for – affordability and flexibility in terms of payment plans and methods, enabling them to manage their finances with ease,” said Abigail Cardino, vice president and head of brand management at Globe’s broadband business.
Launched in the latter half of 2023, the GFiber Prepaid service showcases Globe’s innovative response to the evolving needs of the Filipino home broadband market.
Despite its recent introduction, GFiber Prepaid recorded the highest reload rate and loader ARPU among Globe’s prepaid offerings. By leveraging its superior distribution network and profound understanding of the prepaid consumer market, Globe aims to effectively scale this segment while preserving the quality of its subscriber base.
Globe said it also achieved notable performance in its postpaid fiber service in 2023, with revenues growing by 14 percent, reflecting the increasing demand for fast and reliable internet services among Filipinos.
A pivotal factor in the growth of postpaid fiber is the sustained ARPU, reflecting Globe’s focus on acquiring and retaining quality customers.
Globe is strategically expanding its prepaid fiber business with a measured approach to customer acquisition. This strategy is aimed at attracting quality subscribers and “real intenders”—customers expected to stay active and loyal to Globe’s fiber network for the long term.
Globe deployed over 199,000 fiber-to-the-home lines in 2023, while utilizing its existing fiber inventory. This is part of the company’s broader strategy to cater to the underserved prepaid fiber market, further strengthening its leadership in the Philippine telecom industry, it said.