Philippine coconut exporters of virgin coconut oil and coconut flour will benefit from export marketing and market linkages training to be implemented from April to December 2023.
The announcement was made at the virtual launching ceremony of the training program attended by 55 selected exporters, national trainers and government representatives. About 30 selected micro, small, and medium enterprises will receive technical support to build an export brand, prepare for business deals and develop an export marketing plan.
The MSMEs will be guided by local and international experts in drafting export marketing plans to strengthen and expand their export position and support their international business development. They will also be trained on effective participation in trade fairs, sales negotiations and other relevant skills that will be crucial to their export expansion initiatives.
Exporters will also benefit from participation support in selected trade fairs such as Thaifex in Thailand in May and Anuga in Germany in October this year.
“With the shared aspiration and commitment of participating MSMEs, government and project partners to position the Philippines as a reliable exporter of high-value coconut products, we are confident that this training will be instrumental in achieving exporting breakthroughs for the coconut sector, and in unlocking the country’s unrealized export potential, especially in the EU,” said DTI assistant secretary Glenn Peñaranda.