Homegrown restaurant operator Jollibee Foods Corp. opened its first store in Spain on Thursday as part of its aggressive international expansion.
Jollibee said in a statement the Madrid store was one of the company’s biggest openings in Europe, with thousands of customers greeting the opening and people lining up starting at 10 p.m. of the previous day.
Jollibee Madrid is the brand’s largest restaurant in Europe with a capacity for 200 customers. “Our entry into Spain is a major milestone in Jollibee’s history and our international expansion. The heartwarming reception to our opening in Spain inspires us in our journey to bring our much-loved Chickenjoy to more countries in Europe, and is in line with our vision to become among the top five restaurant companies in the world,” Jollibee chief executive Ernesto Tanmantiong said.
Aside from Spain, the fast-food giant is aggressively expanding its flagship brand in various cities worldwide, including New York, Rome, London, Los Angeles, Dubai, Singapore and Hong Kong.