SM Advantage Card (SMAC), the loyalty program of SM Investments Corp. (SMIC), doubled its customer base to 10 million from 5 million in 2020.
SMIC said in a statement Friday SMAC, considered as the country’s biggest retail rewards system, reached more customers as it commits to providing a smarter, more rewarding shopping experience for customers.
SMIC, through SMAC, is also focusing on offering members various benefits tailored to enhance convenience, savings, and overall satisfaction through its strong network of over 4,000 partner stores nationwide.
“SMAC is more than just points and exclusive offers. We enable our members to shop smarter. With SMAC, they will have access to information that will equip them to make smarter purchases,” said SMAC chief operating officer Kevin Hartigan-Go.
SMAC, launched in 2002, has offered its loyal members an unmatched shopping experience by fostering a strong community for more than 20 years.
It recently expanded its offering by teaming up with other brands including Shell, Mabuhay Miles, Globe Rewards and PLDT Home Rewards.
SMAC members get exclusive access to sale events, discounts, special offers and freebies from the SM Group and partner merchants including SM Store, SM Markets, Ace Hardware, SM Appliance Center, Watsons, Toy Kingdom, Pet Express, Uniqlo, The Body Shop, Sports Central.
Members also enjoy additional perks when they book their stay at Taal Vista, Pico de Loro, Pico Sands Hotel, Radisson Blu, and Park Inn by Radisson Hotels.
SMAC also offers customers smarter shopping. Through the SMAC app, members can track their spending, easily access their points, which are good as cash, and get updates on exclusive discounts and perks.
Customers can then refine and tweak their spending to tailor the lifestyle they want to achieve.
“SM takes care of its customers by providing them a tool that enables them to shop smarter and that continuously engages with them. SMAC is a healthy program that its members and partner brands can rely on,” said Hartigan-Go.
SMIC said SMAC has also allowed the company to strengthen its relationship with its customers.