Events management firm Rockbird Media said it acquired the Asia Pacific operations of London-based management consultancy Proventa International for an undisclosed amount.
Proventa International is the top provider of strategy meetings for business-to-business companies in Europe, the US and Asia Pacific. It was founded in 2013 by colleagues Louis Smikle and Leo Empuerto in London and eventually expanded in Florida and Manila.
Empuerto said that with the meetings, incentives, conventions and exhibitions sector being a priority program of the Department of Tourism, now is the best time to ramp up its services in the Philippines and neighboring countries.
“We wanted to have full control over the APAC market,” said Empuerto, now the founder and chief executive of Rockbird Media. “There is a lot to innovate within the MICE sector that would breed multiple revenues, not just for my company but for the whole region.”
Rockbird Media will continue to host B2B corporate meetings, dinners and events as well as provide business development consultancy while adding B2C (business-to-consumer) services such as social events, specialized outsourcing and other à la carte services.