Sale of TV Plus sets on target, says ABS-CBN

ABS-CBN Corp. said it is on track to meet its target to sell six million digital terrestrial television set-top box devices, more popularly known as TVPlus.

“We’re bullish in our market. We think that we can still hit the six million target for DTT this year,” ABS-CBN chief financial officer Aldrin Cerrado said.

ABS-CBN has sold 4.3 million TVPlus as of end-December last year.  

ABS-CBN TVplus’ signal coverage is available in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod and Davao.

The ABS-CBN TVplus box is offered at a one-time payment of P1,499.

ABS-CBN Corp. earlier reported a net income of P3.16 billion in 2017, down 10 percent from P3.53 billion in 2016 in the absence of election-related advertisements.

The company  generated consolidated revenues of P40.7 billion from advertising and consumer sales last year, representing a 2.3-percent year-on-year decline from 2016.

Advertising revenues decreased 10.8 percent because of high election-related advertising placements in the first half of 2016.

Excluding election related placements, advertising revenues in 2017 fell only 0.3 percent, it said.

Consumer sales increased P1.62 billion mainly resulting from the sale of ABS-CBN TVPlus and higher revenues from Sky Cable’s broadband and direct-to-home business.

Topics: ABS-CBN Corp. , TVPlus , Aldrin Cerrado , ABS-CBN TVplus box , Sky Cable’
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