AIA Philippines, a leading life insurance company, introduced Total Health Solution, an ecosystem accessible through a single touchpoint platform that allows customers to access all its services that can help them live better, protect better and get better.
“This is one of the many innovative solutions we have developed to take care of our customers as part of our transition to AIA Philippines. Through Total Health Solution, providing the means for us to be with our customers every step of the way, we bring to life our purpose of helping more Filipinos live healthier, longer, better lives,” said AIA Philippines chief executive Kelvin Ang.
AIA Philippines chief marketing office Leo Tan emphasized the importance of staying healthy in these challenging times and having a plan that will provide security and peace of mind.
“We all have different health needs but we have the same goal, which is to be the healthiest we can be. The Total Health Solution ecosystem will help our customers achieve this. Insurance companies used to be just about providing protection products. With Total Health Solution, we are there to help them live better so they are able to maintain a healthy lifestyle, protect better so they have peace of mind that they are prepared for life’s uncertainties, and get better, giving them access to healthcare needs should they find themselves unwell,” he said.
AIA Philippines, formerly AIA Philam Life, is the country’s premier life insurance company. Originally established on June 21, 1947 as Philam Life, AIA Philippines earned the trust of customers for its financial strength, strong brand name and ability to deliver on promises.
AIA Philippines customers can find the support they need to sustain a healthy lifestyle in the Total Health Solution ecosystem. It houses the AIA Vitality program, the company’s game-changing program that incentivizes customers with rewards for knowing and improving their health. It’s also where healthcare partners such as EZ Consult can be easily accessed, allowing customers the means to consult nutritionists with a few clicks of a button.
“As a life insurance company, our mission is to race against risk to protect more Filipinos. And at the end of the day, that is at the core of what we do. Through Total Health Solution, we are able to fulfill this mission by providing them the means to be protected, and more importantly, stay protected,” Tan said.
Within the ecosystem, customers have clear visibility on their policies and allows them to make changes. With these details on hand, customers can be reminded regularly when their premiums are due, helping them avoid missing their payments.
With Total Health Solution, customers have the support they need anytime, anywhere. Healthcare needs such as teleconsult, medicine purchase via delivery, vaccine administration, and discounted laboratory procedures are easily accessible.
“The pandemic has increased the need for healthcare solutions among Filipinos. As their partner in health and wellness, we want to be able to address that need. These days, it can be a strain to schedule a consultation or a lab procedure, especially if you don’t know where to go. Having the Total Health Solution ecosystem reassures our customers that they will be supported for everything related to their health care needs,” Tan said.
The journey to helping Filipinos live better began in 2017 and with Total Health Solution, AIA Philippines has come full circle.
AIA Philippines understands the needs of its customers and provides holistic solutions that include life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries”•BPI AIA Life Assurance Corp. (formerly BPI-Philam Life Assurance Corp.) and Philam Asset Management Inc.
AIA Philippines head of health and wellness Kats Cajucom noted that AIA Philippines has been working hard to actually provide meaningful propositions for customers.
“With out Total Health Solution, we aim to help more Filipinos live better, protect better and get better and it is operationalized by what we call PPDTR or predict prevent, protect, diagnose, treat and recover pillars. So with live better we actually promote it with AIA vitality. This covers the prevent and predict pillars of the spectrum. Six years ago we became the thought leader in the health and wellness space with AIA Vitality when we introduce the program and it will remain as our core engagement chassis to encourage positive behavior change,” she said.
She said the program helped customers live healthier, longer, better lives to prevent risks associated with non-communicable diseases. Through the years, AIA Vitality has introduced distinct features with a goal of helping members maintain a healthy lifestyle through incentives associated with how they manage their daily health routine.
“We incentivize them for their healthy choices that they make every day. And the most compelling proposition of all of course, would be an upfront policy premium discount, or additional coverage or loyalty boosts that either increases or decreases depending on the members engagement in the program. Members can now earn points for healthy eating, and they only need to take a photo of what they eat through our new food tracker powered by our regional partner,” said Cajucom, adding that the food tracker rates how healthier meals are and it provides tips to improve dietary habits.
“With the mental pressures brought about by the pandemic, we also have a mental wellbeing assessment that can help members better understand the state of their mental health. Getting enough sleep is also important to achieve mental wellness. So we reward members with points for at least seven hours of sleep. We have likewise introduced COVID vaccination as a points earning activity to encourage our members to get protected,” she said.
