Tuesday, March 21, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Business Biz Plus

Filipino freelancer builds Tiktok viral brand amid the pandemic

Roderick T. dela CruzbyRoderick T. dela Cruz
November 19, 2022, 7:20 pm
in Biz Plus, Business
Reading Time: 5 mins read
A A
Share on FacebookShare on TwitterShare on Email

A young Filipino entrepreneur who labeled himself a corporate failure from years of working for various companies now runs a trending health and wellness company which gets millions of views on Tiktok and other social media platforms.

Jungie Gumiran, founder and chief executive of JUJU Lifestyle—a company that produces effervescent tablets including the flagship product JUJU Collagen, says he gained over 13 million views on TikTok in the first six months from launch this year.

Collagen supplements help the body augment natural collagen production which inevitably declines as people get older, he says. “JUJU Collagen is a safe, high-quality and effective collagen supplement in the Philippines. Created for busy people, we formulate the product in effervescent form to make it convenient and hassle-free for our daily users.”

JUJU Lifestyle CEO Jungie Gumiran

Aside from JUJU Collagen, his product line has expanded to include Juju Glutafair, Juju Easyslim and Juju Easysports which are all easy to drink in effervescent form.

Gumiran says in an email interview that he is on a mission to help people live a more productive and healthy lifestyle through self-care powerhouse brands. “We created products that can be consumed in the most convenient and most effective way,” he says.

ADVERTISEMENT

“JUJU Lifestyle was established due to innovation. I, myself, was a skincare and self-care junkie, and used to find it hard to stick to a skincare routine, especially if that routine requires you to take six capsules of supplements every day. It just won’t work for my busy lifestyle. I stumbled upon the concept of effervescent tablets and how it would be an easier and more effective way to take supplements. It is an innovation that would be easier to incorporate in a busy lifestyle,” he says.

Setbacks

He recalls the setbacks he experienced in the first two years after he graduated from college, particularly from the companies that fired him. He bounced back by educating himself about digital marketing and e-commerce. This paved the way for him to do freelancing, and he later applied what he had learned to launch his startup businesses.

“I consider myself as a corporate failure and had no choice but to find other sources of income. I felt worthless and helpless at that time. I wasn’t prepared and didn’t have any savings left for a P20,000 monthly salary from the corporate,” he says.

He decided to do freelance work and was able to help transform household brands into powerhouse businesses. With money saved from freelancing, he launched his own ‘self-care’ company — JUJU. “In our first six months, we were overwhelmed by how much people loved our flagship product, JUJU Collagen,” he says.

Self-care junkie

A skincare and self-care junkie, he used to find it hard to stick to a “skincare routine.” He stumbled on the concept of effervescent tablets and how it would be an easier and more effective way to take supplements—an innovation that would be easier to incorporate in a busy lifestyle.

His vision for the brand is to create a world where wellness and selfcare is infused in people’s daily lifestyle.

His products have garnered 10,000 5-star reviews on Shopee and Lazada; over 1,000 5-star reviews on Facebook and website; more than 13 million views on TikTok hashtags; and thousands of positive product video reviews on TikTok and Youtube.

The brand maintains its digital presence by continuously partnering and promoting JUJU Lifestyle across all social media platforms. It is well-loved by fitness and lifestyle influencers who help the brand reach more people.

He said JUJU posted average monthly sales of 1 million for Shopee and 700,000 for Lazada from April 2021 to February 2022. The sales jumped three times in March this year and have been consistently hitting 3 million monthly sales for Shopee and 1.7 million for Lazada since then.

“And now, we are launching to Watsons this year,” he says. “JUJU keeps getting bigger, and we’re just starting. We expanded our line of products, our team is also getting bigger, and soon we will be launching JUJU Collagen on Watsons—a chance to reach more people. “

“In the next few months, we’re also looking into trying different flavors for our line of products. By next year, we’ll be launching a product line in blends, so people will have options to enjoy self-care supplements in powdered form. This will be opened for distributors and resellers,” he says.

Social media influencers

JUJU promotes its products and services through various social media platforms such as Facebook, Instagram and TikTok. “We maintain our social media presence both through organic and paid ads. We also value our relationship with our influencers and make sure that our line of products reallys help them take care of themselves better. As of now, we have active influencers promoting what they love about our products and it helps us reach more people as well,” says Gumiran.

“As an entrepreneur, I want to create more job opportunities and help the families of my team. I want to take my business to the empire level. Serve the community that I want to support, through creating quality products,” he says.

“I attribute my success to my coaches and mentors. One of the reasons why I got ahead in this business that I built from scratch at a young age is because of my mentors. They are people with great experiences who were gracious enough to be my map and compass throughout this journey to success,” he says.

This is why he also shares ideas to young entrepreneurs who would like to be successful in their own ventures.

Apart from leading JUJU Lifestyle, Gumiran is also a marketing consultant for multibillion-dollar companies such as Sun Life, TCL and Keller Williams. He is also the coach and founder of the AdsLevelUp program, where he helps thousands of freelancers and business owners in the Philippines utilize the power of online advertising.

His experience supports his skills as a marketing and brand executive at Click Licensing Asia—a brand licensing company operating in Southeast Asia and Korea, where he is directly responsible for the optimal performance of lifestyle, fashion and character brands such as NBA, One Piece, Pokémon, Larva, Wingcle Bear, BLIZZARD, World of Warcraft & Overwatch and Legendary (Warcraft Movie) on a regional level.

Mentors

“Life is a never-ending process of growth so we should also never stop learning. In business, the work environment also evolves rapidly with technological advancements. As entrepreneurs, learning to adapt to new trends and technologies is operative to be successful in every field and niche. Being innovative also allows you to have enough foresight which is a fundamental key to catching up to modernization,” he says.

“I was fortunate enough to learn from very great mentors and young entrepreneurs. You should not be afraid to find a coach or a mentor– the ones who paved the way and have vast experience in the field. Their great understanding of the craft and their glorious insights may shorten your learning curve as a beginner in the field,” he says.

Tags: health and wellnessJUJU CollagenJUJU LifestyleJungie GumiranTikTok
ADVERTISEMENT
Roderick T. dela Cruz

Roderick T. dela Cruz

Related Posts

BSP expected to increase interest rate by another 25 bps this week

byJulito G. Rada
March 20, 2023, 8:05 pm
0
8
Q1 economic growth likely slowed to 1.8% – Moody’s

The Monetary Board, the policy-making body of the Bangko Sentral ng Pilipinas, is expected to raise the key interest rate...

Read more

Medalla: Local banks to withstand shocks from US lenders’ collapse

byJulito G. Rada
March 20, 2023, 8:00 pm
0
8
Electric cars gain record market share in European Union

Bangko Sentral ng Pilipinas Governor Felipe Medalla said Monday the strong domestic banking system can withstand the possible shocks from...

Read more

Budget carrier sees Cebu hub exceeding pre-pandemic flights

byDarwin G. Amojelar
March 20, 2023, 7:55 pm
0
8
Cebu Pacific goes green, uses sustainable aviation fuel on new jets

Cebu Pacific said Monday it is raising to 28 its combined domestic and international routes operating at Mactan-Cebu International Airport...

Read more

Meralco in talks with Aboitiz, SMC for 670-MW emergency supply deal

byAlena Mae S. Flores
March 20, 2023, 7:50 pm
0
8
Meralco deploys 69 more electric vehicles

By Alena Mae S. Flores Power retailer Manila Electric Co. said Monday it is finalizing a one-year 670-megawatt emergency power...

Read more

Ovialand reports 37% income growth to P277m, to pursue initial public offering

byJenniffer B. Austria
March 20, 2023, 7:45 pm
0
8
Ovialand to take out P1-b Pag-IBIG loan

Ovialand Inc., a house-and-lot developer with plans to hold an initial public offering this year, reported a 37-percent increase in...

Read more

DOE sees more days of tight power supply

byAlena Mae S. Flores
March 20, 2023, 7:40 pm
0
8
DOE sees more days of tight power supply

The Department of Energy said Monday it expects more yellow alerts in the Luzon grid during the dry season because...

Read more

Print Edition

View More

Recent Posts

  • Biggest in Southeast Asia
  • Sanctions loom for Negros solon, but lawyer says ‘plot thickens’
  • Oath of Office
  • ROV arrives amid contrary PCG reports on oil spill
  • Foreign firms a step closer to full ownership in PH as rules released
  • House lawmakers miffed as Senate zaps ‘Cha-cha’ hearing sans notice
  • PH, China envoys in SCS dialog
  • 4 more sites for EDCA bases to be announced soon

Advertisement

Latest News

House lawmakers miffed as Senate zaps ‘Cha-cha’ hearing sans notice

byMaricel Cruzand1 others
March 21, 2023, 1:00 am
0
8
Senate okays P5-trillion budget unanimously

House leaders were dismayed Monday when the Senate postponed — at the last minute and without an explanation — a...

Read more

PH, China envoys in SCS dialog

byRey E. Requejo
March 21, 2023, 12:50 am
0
8
Southwoods nails Seniors’ Fil golf crown

Diplomats from the Philippines and China are scheduled to hold a series of consultation meetings in Manila this week to...

Read more

4 more sites for EDCA bases to be announced soon

byRey E. Requejoand1 others
March 21, 2023, 12:40 am
0
8
Southwoods nails Seniors’ Fil golf crown

The Philippines and the United States will soon announce the location of four additional military bases that American soldiers will...

Read more

Kerosene leads oil price rollbacks

byAlena Mae S. Flores
March 21, 2023, 12:30 am
0
8
Medal of Valor

Oil firms slashed the price of kerosene by P2 per liter effective 6 a.m. today (Tuesday) to reflect the movement...

Read more

Russia, China ‘share many goals,’ Putin tells Xi

byAFP
March 21, 2023, 12:20 am
0
8
Death toll from Cambodia casino fire up to 25; rescuers scour site

Moscow—Russian President Vladimir Putin on Monday told Chinese leader Xi Jinping, who arrived in Moscow earlier for his first visit...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App