Following the launch of its laundry franchise sales six months ago, Spanish start-up Jeff announced an expansion plan across Asia using an app which customers can download to avail of laundry and dry-cleaning services without leaving their home.
The Philippines has become one of Mr Jeff’s most important regional markets concomitant to its decision to focus on international expansion in Asia. Within weeks since its introduction to the country, Mr Jeff sold 60 franchises in strategic locations with four Mr Jeff laundry hubs already operational in Muntinlupa, Las Piñas, Fairview and Congressional Ave. in Quezon City. Eight more are expected to open in Parañaque, Muntinlupa, Pasig, Manila, Taguig and Sta. Rosa by December this year.
Mr Jeff’s convenient, high-quality services are a perfect fit for busy people. By using the app or website, customers can choose the exact location, time and day of pick up; a driver visits the customer’s house, picks up the items and delivers them cleaned, folded or ironed in just 48 hours.
From having an innovative franchise business model as a laundry and dry cleaning home delivery service, Mr Jeff announced the change of the corporate brand name to Jeff, taking the first step to becoming a super services app.
The reason for this new name comes from a transition in business model, which incorporates new verticals to become a multi-service platform or “super app”, offering users everything they need on a daily basis with just a click. This will be available through the platform which will bring the different care and wellness services together under the banner “The Good, Good Life” and will place the day-to-day needs of customers at their disposal.
Jeff was founded in 2015 in Valencia, Spain by Eloi Gómez, Adrián Lorenzo and Rubén Muñoz, three Spanish entrepreneurs under 30.
Gómez, the CEO of Jeff said: “Our objective from day one has been to add value to the customer, and we believe that we can do it, not just by washing and ironing their clothes, but also by offering them allied services they may need.”
The other vertical being developed is dedicated to hairdressing and beauty, which was announced in June under the name “Beauty Jeff” which opened its first salon in Argentina on Oct. 30. In addition, Jeff announced its fitness services, Fit Jeff. Both verticals will be launched in November in the Philippines which will be a great opportunity for investors in the country.
In this way, each of the different verticals will be included within “Jeff” but will also have their separate brand name and entity. The laundry and dry cleaning home delivery service will continue to be called Mr Jeff.
“We did not want to disassociate ourselves from the reputation that we have achieved in the market with Mr Jeff. Therefore, it has been decided that each new business vertical incorporates the word ‘Jeff’ so that the new business lines are easily identifiable with our brand,” said Gomez. “One of the reasons why we have seen so much interest in Mr Jeff franchises is because we offer the benefits of low investment fees and the prospect of owning a profitable business.”
Jeff aims to sell more than 150 franchises by the end of the year in other parts of Asia.