From influencing the Philippines’ wellness landscape to making a difference to the lives of Filipino families, Easy Pha-max Wheatgrass remains a sought- after superfood stalwart in the country.
Founded in 2007 by Malaysian businessman Edward Ling, Wheatgrass CAN International started with a modest beginning. Little did he know that in humble confines of a rented apartment in Dian, Makati will be the birthplace of a wellness brand that’s synonymous with vigor and vitality.
As the country’s largest distributor of wheatgrass products with cleansing, alkalizing and nourishing benefits, Easy Pha-Max Wheatgrass is now considered a household name and continuously making waves in the country for over ten years.
“Sickness leads to bankruptcy, emotional pain, and ultimately suffering of the whole family. By riding on different monthly health awareness events and strategies that enhance product knowledge about wheatgrass, consumers were able to develop a serious desire to lead a healthy and active lifestyle over time. Through our consistent marketing efforts, consumers of Easy Pha-Max Wheatgrass were able to discover its one of a kind health benefits, which all play a big part for the overall prevention strategy that could positively impact their future,” said Wheatgrass CAN International president and chief executive Edward Ling.
One sachet of Easy Pha-max Wheatgrass is equivalent to 10 kilos of vegetables, according to Ling. Each sachet is not only loaded with nutrients, its patented Indoor Organic Cultivation process is an assurance of the product’s safety and purity that’s guaranteed free from bacteria, mold and chemicals. “Wheatgrass is all-natural and has a unique property of nourishing the blood. Another factor that brings the product to the consciousness of the consumers is the wheatgrass’ chlorophyll content, which is considered the ‘green blood’ of the plants that helps to sweep out toxins and heavy metals in the body. Well-nourished blood means optimum cell regeneration, which makes oxygen and nutrients get to travel around the body freely. In addition, healthy blood flow is the foundation of good health and one of the secrets of long life, so paying attention to our blood health should be a serious goal,” he said.
The brand has been synonymous with the longest-running brand ambassador, sportscaster and fitness advocate Dyan Castillejo whose admirable physique, active lifestyle, and wellness advocacies encapsulate Wheatgrass CAN’s mission of changing lives with optimum health as the beginning.
Easy Pha-Max Wheatgrass recently celebrated its decade of success and long-standing market leadership at the Manila Polo Club. Industry leaders, ambassadors, partners, colleagues and supporters gathered for a night of revelry and thanksgiving.