Mega Global Corp., a leading manufacturer of canned products, continues to command market leadership in sardines, posting an 18-percent sales growth in 2016 from a year ago.
The said growth was driven by the strong demand for Mega Sardines, Mega Tuna and Mega Prime, especially in the Visayas region and in modern trade accounts.
“We are pleased with the company’s current market share, which continuously posts double-digit growth year-on-year. For the past months, we’ve already boosted our presence in supermarkets, market stalls and sari-sari stores nationwide. We’ll be continuing these efforts as we target a 28-percent sales growth this year,” says Mega Global president and chief executive William Tiu Lim during a national sales conference at Prime Hotel in Quezon City.
As Mega Global aims to boost its market share, investments are focused heavily on optimizing operations in fishing, marked by 12-hour catching-to-canning process, which ensures the high-quality and freshness of the products.
He says as a part of the company’s plans for 2017, manufacturing and distribution operations will be improved with the inclusion of a new warehouse, office building, manufacturing plant and fishing vessels.
Apart from these developments, the company also leverages more on its strong brand equity of being the leading sardines brand, as certified by AC Nielsen, and a distributor of world-class and delicious canned products.
It will be introducing new variants for Mega Sardines and Mega Tuna, and will be producing a more extensive lineup of canned vegetables and fruits, and other packed goods.
“All our new products that will come out will be better than what there is now. We will launch these products with our brand ambassadors like Liza Soberano, who recently reinstated her partnership with us, as well as Marian Rivera, who both personify what the brand is all about,” Tiu Lim says.
Mega Global has more than 3,500 employees, who are one with the company’s goal in extending innovative, high-quality and delicious canned products in the country. It also exports to 36 countries worldwide.