As the Philippines prepares for its highly-anticipated hosting of the ASEAN Tourism Forum (ATF) 2026, Department of Tourism (DOT) Secretary Christina Garcia Frasco (right) and ASEAN Business Advisory Council (ASEAN-BAC) incoming chair Jose Concepcion III discuss efforts in onboarding tourism micro, small and medium enterprises (MSMEs) as a showcase of the country’s best offerings to leaders across Southeast Asia. The discussion centered on points of collaboration to ensure that ASEAN ministers, officials, delegates and other regional stakeholders will get to experience the best of the Philippines as they conduct high-level meetings in the country.
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