Franchise Asia Philippines, the Philippine Franchise Association’s (PFA) flagship event, is expanding its seminar lineup for the upcoming expo on April 25 to 27 at the SMX Convention Center in Manila.
Entrepreneurs, business owners and franchise professionals seeking a competitive edge can attend the Franchise & Business Seminars held during the expo.

These seminars will address key operational challenges and opportunities, offering expert insights into areas such as branding, entrepreneurship, finance, franchising, human resources, international expansion, marketing, site selection, supply chai, and sustainability.
“This event gathers experts and franchise practitioners from here and abroad to share global best practices and discuss what’s in store for franchising in the country and across the globe,” said PFA president Joseph Tanbuntiong.
“It is also an excellent venue to meet and network with top industry names. So, if you want to stay ahead in franchising, this is the must-attend event of the year,” said Tanbuntiong.
Attendees will gain practical tips, best practices, and actionable solutions to enhance productivity, improve efficiency, and inform business decisions. Each seminar is designed to provide valuable takeaways applicable to participants’ businesses.
“Every topic is thoughtfully curated to address the most pressing challenges and emerging opportunities in the franchising industry. All the speakers are industry trailblazers and thought leaders, chosen for their expertise and insights that will empower attendees to drive growth, innovation, and long-term success,” said Franchise Asia Philippines 2025 overall chair Steve Benitez.