AdSpark teamed up with Payless to launch the Payless Bigatin Promo—a tech-forward initiative that reimagined shopper engagement.
Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.
By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.
“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” AdSpark chief operating officer (COO) JL Erestain said.
“We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them,” said RJ Sumilang, director of growth of AdSpark.
Raymond Kalaw, group product manager at Payless said the partnership with AdSpark elevated how the company engages with customers.
“The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” he said.
The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate.