The SM group’s retail loyalty program, SMAC, signed a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences.
The collaboration expands the value for both SMAC and AirAsia rewards members, while strengthening SM’s presence across retail and travel sectors.
As part of the “My SMAC, My MOVE” lifestyle campaign, SMAC members can convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, integrating the benefits of travel rewards into the SMAC ecosystem.
The partnership builds on SMAC’s extensive network and introduces new rewards for frequent travelers and shoppers alike.
“We are excited to launch this collaboration with AirAsia rewards,” said Patrick Cua, SMAC chief operating officer.
“By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members,” said Cua.
SMAC points earned through the partnership can be redeemed across a wide array of SM Retail Stores including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other popular brands like ACE Hardware, Our Home, Surplus and Watsons.
Members can also convert 200 SMAC points into 300 AirAsia points via the SMAC website (smac.ph), providing more travel benefits and increasing the value for both shoppers and travelers.
“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers,” said Nicole Tan, AirAsia rewards chief business officer.
“Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors,” said Tan.
The partnership brings business benefits to both parties. SM increases engagement and foot traffic across its retail stores while deepening customer loyalty.
AirAsia rewards said the collaboration taps into a new base of active shoppers, further strengthening its position in the Philippine travel market.
The parties aim to create an expansive rewards ecosystem that combines shopping, travel, and lifestyle benefits.
The strategic tie-up aligns with both companies’ goals to drive customer loyalty, expand their reach, and enhance brand visibility.