The Chamber of Cosmetics Industry of the Philippines (CCIP) and 18 member companies signed a memorandum of understanding (MOU) to combat the online sale and advertising of counterfeit cosmetic products, the Intellectual Property Office of the Philippines (IPOPHL) said.
The agreement aims to protect the cosmetics industry and public health, IPOPHL director-general Brigitte da Costa-Villaluz said in a statement.
“This collaboration is a protective measure so that cosmetics products, from skincare to makeup, can be availed of by people around the world not only for their high quality but also for their authenticity,” she said.
The MOU, which includes online platforms, brand owners, industry associations, and chambers of commerce, establishes a code of practice for online business, promotes collaboration, and implements a notice-and-takedown procedure for counterfeit goods.
“Initially designed as a stopgap measure, the MOU has proven to be a powerful tool in the fight against IP violators flooding platforms with counterfeit cosmetics,” IPOPHL Deputy Director General Nathaniel S. Arevalo said.