Japanese entertainment company Koshidaka Holdings Co., Ltd. is set to expand its footprint in the Philippines, bringing its renowned onsen, women-focused gyms and family karaoke centers to the country.
The proposition comes as part of the company’s strategic push into the Southeast Asian market, following a recent trade mission to Japan led by Trade Secretary Ma. Cristina Roque to promote the CREATE MORE initiative.
“They’re actually coming first quarter this year to explore the different locations where they can open. We will be touring them in areas where they see fit to operate,” Roque said.
Koshidaka, known for its extensive entertainment business, operates 671 outlets across Japan, including five natural hot spring bathhouses in Tokyo, Gunma, Fukushima and Oita.
The company plans to introduce a mix of natural and man-crafted onsen facilities in Philippine malls and other prime locations, capitalizing on the growing demand for wellness experiences.
Koshidaka is also set to establish gyms exclusively for women, aiming to provide a safe and comfortable fitness environment. This venture aligns with the company’s vision of offering specialized services that cater to specific market needs.
The Japanese firm will also bring its popular karaoke entertainment concept to the Philippines, targeting families and all age groups.
The expansion will start in Metro Manila, with the first store expected to open in 2025. The company envisions gradually growing its network while adapting its services to suit local preferences.
“Their spaces are quite big, ranging from 500 to 1,000 square meters just for their entertainment centers. They are aggressive in scouting locations and are set to visit the Philippines in the first quarter of the year to finalize plans,” Roque said.
The establishment of a Philippine subsidiary was approved at the company’s board of directors’ meeting on Feb. 18, 2025.
The move is seen as a significant step in Koshidaka’s Southeast Asian growth strategy, leveraging its expertise to create a unique entertainment experience tailored to the Philippine market.