Lazada, a leading e-commerce platform in Southeast Asia, expanded its operations and services in the Mindanao region.
Lazada held an event on Feb. 20, 2025 at the Arcadia Event Center in Davao City, where Mindanao-based journalists, sellers and content creators gathered to learn about Lazada and best practices for maximizing the platform, ahead of its 13th birthday sale in March 2025.
Dr. Roland Suico, president of the Davao City Chamber of Commerce & Industry, also attended.
According to a recent TransUnion Consumer Pulse study, Mindanao is rapidly growing, with 84 percent of Filipinos in the region optimistic about improving their financial situations. Platforms like Lazada aim to support this growth and empower the e-commerce ecosystem.
“We are committed to delivering the best price and best experience to buyers, sellers and brands, and we are proud of our expanding presence and ecosystem across the country. Our vision is to empower Filipino-owned businesses, and as e-commerce continues to grow, we remain focused on making it accessible, helping even more Filipinos embrace convenient, digitalized lives,” said Carlos Barrera, chief executive of Lazada Philippines.
Lazada introduced its “Barato sa Lazada” campaign for shoppers, which offers delivery in as few as four days, up to 120 pesos off shipping for a minimum purchase of P199, Mindanao-exclusive deals and vouchers and free returns.
Special seller packages for local businesses were unveiled, including a 0 percent platform commission fee for 90 days, 0 percent promo pass for the first 30 days, a dedicated store consultant, 100-percent sponsored solutions credit and 8,000 seller coins.
Lazada conducted seller roadshows across Mindanao, culminating in its final leg on Feb. 27 in General Santos City.