The Bureau of Internal Revenue launched its 2025 national tax campaign on Feb. 4, 2025 at the Philippine International Convention Center in Pasay City.
BIR Commissioner Romeo Lumagui Jr. led the event, themed “Buwis na Tapat, Tagumpay Nating Lahat” (Honest Taxes, Everyone’s Success). The campaign emphasizes the importance of timely and accurate tax payments in supporting the country’s economic recovery and development.
The launch also marked the start of Tax Awareness Month, which will include seminars, information drives and stakeholder and media engagements to promote tax education and responsible tax payment.
The program featured an audio-visual presentation, highlighting the BIR’s exceeding its 2024 collection goal of P2.848 trillion, as approved by the Development Budget Coordination Committee.
The BIR also showcased its digital transformation programs, including the Online Registration and Update System (ORUS), which facilitated the issuance of 470,000 digital tax identification cards in 2024.
The Electronic One-Time Transaction (eONETT) System processed 33,198 Electronic Certificate Authorizing Registrations (eCARs) in the same year.
Department of Finance Undersecretary for the Revenue Operations Group Charlito Martin Mendoza read a message from Finance Secretary Ralph Recto, expressing the administration’s support for the BIR’s efforts.
Lumagui thanked taxpayers and reaffirmed the BIR’s commitment to improving services, combating tax evasion and ensuring a fair tax system. He said tax revenue funds essential public services.
President Ferdinand Marcos Jr. lauded the BIR’s revenue generation efforts and urged Filipinos to fulfill their tax obligations, emphasizing the importance of a fair tax system for economic stability.
The BIR aims to promote voluntary tax compliance through the campaign and contribute to a stronger Philippines.