Emperador Inc., the liquor arm of business tycoon Andrew Tan, acquired a majority control of a luxury mezcal company in Mexico to expand its premium product portfolio.
Emperador said in a statement sent over the weekend it bought Destileria Los Danzantes S.A. de C.V. (Los Danzantes), through its Mexican subsidiary Casa Pedro Domecq.
Los Danzantes is a significant player in the fast-growing global mezcal industry. Among its owned brands are Los Danzantes and Alipus, both of which are well-known premium luxury mezcal brands which have been named among the top 10 best-selling and top 10 trending mezcal brands by industry surveys in recent years.
The products are exported to over 20 countries and are featured in many of the world’s top bars.
“We are excited to invest in Los Danzantes, a company that is committed to keeping the tradition of artisanal mezcal production,” Emperador president Winston Co said.
“The addition of luxury mezcal to the group’s whisky and brandy portfolio further amplifies and strengthens the premiumization and internationalization strategy of Emperador Inc. As we join Los Danzantes on this growth journey, we will continue to safeguard and protect the traditions, heritage, land, people, and resources that make this world-class mezcal,” he said.
Emperador, through Casa Pedro Domecq, will inject new capital into the business to support Los Danzantes by further developing the distribution and promotion of their brands while genuinely supporting the social and sustainable ethos of the business and its close community of workers and suppliers.
Emperador is a global spirits conglomerate that owns Emperador Brandy, the world’s best-selling brandy. Its portfolio of brands also includes Fundador Brandy, The Dalmore, Fettercairn, Jura and Tamnavulin Single Malt Scotch whiskies. The products are available in more than 100 countries across the globe.
Casa Pedro Domecq is a wholly-owned subsidiary of Domecq Bodega Las Copas, a 50/50 joint venture company of Grupo Emperador Spain and Gonzales Byass.
It is a Mexican company that produces and distributes wines and spirits, ranking among the top ten companies in the industry in Mexico.