E-commerce platform Shopee said it achieved remarkable success during its 12.12 Mega Pamasko Sale, driving unprecedented sales for Filipino sellers and MSMEs.
It said this reinforced Shopee’s position as the Philippines’ go-to online shopping destination, especially during the holiday season.
“Shopee’s 12.12 Mega Pamasko Sale continues to be a favorite among Filipino consumers. We are proud to deliver exceptional results for our local sellers, empowering them to grow their businesses in the thriving digital economy,” Shopee Philippines head Vincent Lee said.
Millions of users turned to Shopee for their holiday shopping, supporting local brands and MSMEs in the Philippines.
Shopee said it recorded a fourfold increase in orders during the sale, while Filipino sellers experienced a fivefold surge in sales.
Interactive tools like Shopee Video and Shopee Live proved vital in engaging Filipino shoppers and boosting sales.
Shopee Video, the platform’s short-form content feature, drove a 14-times increase in checkouts during the campaign.
Shopee Live, popular for its real-time interactions, saw a six-times jump in checkouts and a three-times rise in viewership, showcasing its impact on driving sales in the Philippines.
Shopee’s local initiatives, such as the Shopee Affiliate Program, further contributed to the campaign’s success.
The program generated a fourfold increase in orders through affiliates, enabling Filipino content creators to promote local products and brands effectively.
