Union Bank of the Philippines’ groundbreaking approach to fulfilling customer experiences through digital transformation was recognized at the 2024 Marketech APAC Marketing Technology Awards in Singapore.
Marketech APAC, a regional marketing-centric media company that aims to create an ecosystem for marketing industry stakeholders in the Asia-Pacific region, awarded UnionBank with “Marketing Team of the Year,” while its chief marketing and experience officer Albert Cuadrante was named “Chief Marketing Officer of the Year”.
“UnionBank’s win at the Marketing Technology Awards 2024 is a testament to their innovative approach to marketing and their ability to compete with leading APAC organizations. By leveraging marketing technology and data-driven insights, they’ve successfully differentiated themselves and driven significant business growth,” said Marketech APAC founder and chief executive Joven Barceñas.
“This recognition underscores UnionBank’s dedication to putting the customer front and center in all our initiatives. The marketing team has constantly worked on deeply understanding our customers’ needs, frustrations, preferences, and behaviors, to transform their insights into actionable strategies that resonate with those we serve,” Cuadrante said.
“The team works even harder to build campaigns to leverage on digital tools and technology to deliver personalized, delightful experiences as we set a new standard for how we engage and connect with our customers,” Cuadrante said.
Cuadrante’s recognition highlights his impact in aligning UnionBank’s services with customer expectations.
Cuadrante’s efforts drove a 22-percent increase in brand value over the past year by blending technology with customer insights, resulting in a secure and accessible digital banking experience.
The “Marketing Team of the Year” and “CMO of the Year” wins cap an exceptional year for UnionBank as it started 2024 as the first bank in decades to win a “Marketing Company of the Year” honor at the 42nd Agora awards.
These awards are a testament to UnionBank’s dedication to creating transformative, customer-focused banking experiences.
