Smart Communications, Inc. (Smart) said it is expanding its 5G network and prioritizing customer value to boost 2025 revenues.

“On top of the network rollout itself, focusing on seamlessness of coverage and customer satisfaction is paramount,” Anastacio R. Martirez, Smart chief operating officer said, adding that seamlessness or network ubiquity is vital in conveying topnotch customer experience.

“Our network should be where people live, work, play and travel,” he said.

“By harnessing the power of 5G and expanding 5G city-by-city, we at Smart are committed to delivering the world-class experiences that Filipinos truly deserve,” Martirez said.

Strengthening 5G coverage, Smart has also rolled out new sites in Bonifacio Global City in Taguig, as well as launched affordable devices under P5,000, including the Smart ZTE A75 5G and TNT Panalo Phone 5G, to make 5G more accessible.

These initiatives continue to drive the segment’s growth. Mobile data revenues, which account for 89 percent of total Individual Wireless revenues, grew by 5 percent to P55.2 billion in the first nine months of the year.

Active data users stood at 41.2 million, while mobile data traffic increased by 10 percent year-on-year, primarily supported by the rollout of new sites and capacity expansion of existing LTE sites.

The drivers for the increase in data traffic were Smart’s value-packed mobile data offers including Power All, All Access, and Doble Data and Smart Postpaid’s new channel exclusive plans, which have enabled amazing experiences.

The PLDT Group’s continued investments in enhancing its integrated network, including its robust 5G infrastructure, is aligned with the group’s commitment to deliver leveled-up customer experience across the country.

Smart’s mobile network covers 97 percent of the population and is part of the Philippines’ largest integrated network that includes PLDT’s most extensive fiber infrastructure.