Asia United Bank said it is focused on expanding its market share for its e-wallet service with the launch of its HelloMoney platform.
The bank said that as of September 2024, its HelloMoney platform had reached 6 million users since its launch in 2019.
AUB president Manuel Gomez said the bank aims to continue innovating and improving user experience as part of its goal to make financial services accessible to more Filipinos.
AUB teamed up with Alipay+ in 2022 to become the first Philippine bank with an e-wallet that supports cross-border mobile payments. The partnership allows HelloMoney users to make payments in Japan, South Korea, Malaysia, Hong Kong and Singapore.
AUB also integrated with the Philippine Statistics Authority’s (PSA) eVerify system in July. This allows customers to open HelloMoney accounts using facial recognition and National ID matching, eliminating the need to visit a branch.
HelloMoney offers various features, including bank-to-bank transfers, prepaid load purchases, bill payments, ATM withdrawals, and online shopping with a virtual Mastercard. It also allows Pag-IBIG Fund members to manage their accounts through the Hello Pag-IBIG app.
AUB said it plans to introduce several new features in the coming years, including microinsurance, digital savings tools, and expanded cross-border payment options through Alipay+. The bank also intends to improve the app’s user experience with simplified features and broader merchant acceptance.
“We aim to make mobile banking easier and help more merchants grow their business globally by bringing HelloMoney closer to more users,” said Gomez.
AUB is one of the fastest-growing publicly listed universal banks in the country owned by Ng family.
AUB booked a record net income of P8.6 billion in the first three quarters of 2024, up 41 percent year-on-year on the back of higher revenues and lower loan loss provisions.
