Visa’s latest Green Shoots Radar survey reveals a significant shift in how Filipinos plan and pay for their travels, showing a growing preference for contactless payments alongside the continued use of cash.
It said that for Filipino travelers, the holiday season is an opportunity to explore new experiences and create lasting memories as travel peaks in December, with 32 percent of surveyed respondents planning domestic trips and 23 percent choosing international destinations.
The survey found that most Filipinos travel to relax (80 percent) and seek new experiences (43 percent). While sightseeing remains the top activity (82 percent), experiencing local cuisine and dining (67 percent) and shopping (67%) are also key priorities. This shows that Filipinos are looking for destinations that offer a blend of leisure, entertainment, and adventure.
Singapore, a long-time favorite, emerged as the top destination for Filipino travelers over the past 12 months, with 38 percent of respondents visiting the city-state. Hong Kong remains a favorite at 31 percent, while Japan is another popular destination, with 30 percent of Filipinos visiting to experience the Land of the Rising Sun.
