GCash, a finance app, teamed up with WOW LEAP Inc. (Women with Disabilities Leap to Social and Economic Progress) to advance the financial wellness journeys of persons with disabilities.
GCash and WOW LEAP will work to emphasize “Kahit Sino, Kaya,” a major campaign that celebrates inspiring individuals fostering a more inclusive Philippines.
WOW LEAP is an organization started and managed by women with disabilities, whose main objectives include advocating access, gender equality and disability and social inclusion—goals that align closely with GCash’s vision of Finance For All.
The partnership involves sponsorship programs, fundraising activities and capacity-building workshops to empower persons with disabilities and enable them to thrive in a more accessible financial landscape.
“Inclusion is one of our core values, and GCash is at the forefront of financial inclusion,” said Neil Trinidad, chief marketing officer of GCash.
“The persons with disabilities sector is among the most underserved. Of the 1.9 million disability cases in the Philippines, 673,000 have physical disabilities. Only 11 percent of persons with disabilities are employed, and only 9.6 percent are banked,” said Trinidad.
One of the first initiatives under the partnership was the turnover of wheelchair donations to patients of the Philippine Orthopedic Center (POC) who have sustained disabilities and have no access to mobility aids. The provision of much-needed wheelchairs, carried out with the generous support of Visa, aims to help beneficiaries retain their independence and enhance their quality of life as they navigate post-disability.
Dr. Raul Cembrano, director of rehabilitation medicine at the POC, pledged his department’s expertise in customizing every wheelchair to the specific needs of its intended user.
WOW LEAP hailed the POC as one of the pillars of rehabilitation services in the country, given its unmatched dedication to ensuring that every patient with a disability receives the appropriate support they need.
The outreach mirrors the personal advocacy of the first Paralympic Games medalist of the Philippines Adeline Dumapong, who spent her early education on POC grounds and her initial powerlifting training in the POC rehab department.
Adz is the project manager of Capacity Development for WOW LEAP Inc. Her inspiring journey toward international renown and her work championing Filipino paralympic athletes are featured in the latest #GCashStories campaign.
