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Monday, June 24, 2024

Young Filipino entrepreneurs get equipped for global markets

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The Ye Community Philippines and The Arise Plus Philippines Young Entrepreneurs (YE)! Boost Accelerator Program joined forces to build young entrepreneurs’ market analysis skills.

The ITC Ye! Community, backed by the Youth and Trade Programme, offers resources and a global network to help them build scalable businesses.

A targeted “Go Global” campaign raised awareness and trained participants on using the International Trade Center’s (ITC) Trade Map and Export Potential Map.

Additionally, the Global Trade Helpdesk provided a strategic overview across trade intelligence platforms. This one-stop platform offers insights on imports, market trends, regulations, and more.

Reaching over 13,000 on Facebook and Instagram, and nearly 5,000 on LinkedIn, the campaign generated significant interest. 15 young entrepreneurs from diverse sectors such as agriculture and sustainability participated in hands-on training sessions.

Equipped with these tools, they can now make informed decisions and develop successful export strategies.

“These tools have proven to be incredibly intuitive and invaluable in offering detailed insights into their target industries in destination countries,” said ITC Trainer and Founder of JLSMEBC Jeremy Salomon

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