The Bank Marketing Association of the Philippines (BMAP) said it will mark its golden anniversary this year with the theme “BMAP@50: Tradition to Transformation,” which reflects the significant milestones and achievements of the group which continues to lead the way in driving innovation in the banking sector.
BMAP, established in 1974, has been at the forefront of promoting and elevating the practice of bank marketing in the country that influences guidelines and actions on pertinent industry matters and continues to effectively serve as the voice on issues and events affecting the banking industry, consumer interests and protection.
BMAP, the Bangko Sentral ng Pilipinas (BSP) and other industry associations jointly promote financial education and inclusion, consumer protection, cybersecurity through various programs such as the Banking Code for Consumer Protection, Project BSP Reaches Out (Project BRO), Banking On Your Future (BOYF), BSP Annual Financial Education Expo, coin recirculation programs, Check-Protect-Report (CPR) cyber hygiene campaign, biennial BMAP Bank Marketing Awards and others.
“We acknowledge the rich history and traditions that have defined BMAP while embracing the need for adaptation and continuous innovation to meet the challenges and opportunities of the future in the banking industry,” said BMAP president Mai Gacilo Sangalang.
“BMAP will remain at the forefront in providing innovation to the banking industry from the learnings in the past and the strong membership of leading banks that will drive the financial growth of the country,” Sangalang said.
BMAP aims to continuously elevate the bank marketing practices and implement educational programs geared towards the advancement of the professional skills and abilities of those engaged in brand management, marketing and communication.
BMAP said it is organizing its first-ever Bank Marketing Summit and Anniversary Dinner Reception in August.
“We are excited to bring together thought leaders and distinguished speakers that have defied conventions through innovative, transformative strategies to advance and future-proof the marketing and communication approaches. The Bank Marketing Summit is a learning and networking opportunity that is hard to pass up so I hope more brand managers, marketers and communicators will take advantage and participate. Continuous learning is critical to a dynamic banking industry that is responsive to the fast-evolving needs and increasing expectations of our clients,” Sangalang said.