TikTok said over the weekend it launched TikTok Shop Business School, a comprehensive one-day program for Filipino entrepreneurs to equip them with the skills to grow their businesses in the digital sphere.
“Small and medium enterprises [SMEs] are the backbone of the Philippine economy. TikTok Shop enables these SMEs to create a holistic and seamless e-commerce experience where buyers are entertained, educated and engaged all at once. Through TikTok Shop Business School, we aim to open new doors for Filipino entrepreneurs to grow and scale their business,” said Toff Rada, public policy head of TikTok Philippines.
The full-day program, attended by 50 TikTok Shop entrepreneurs, was comprised of master classes on corporate strategy and business model with Kim Lato, founder and CEO of Kim’s Store; financial management with Mico Panis, head of marketplace deliveries at Grab; talent and human resources with Rase Eustaquio, head of People at 917 Ventures; brand identity and marketing with Jay Bernardo, president of Bayan Family Foundations; and supply chain oversight with Edison Villeno, marketing manager for J&T.
“I am thrilled to collaborate with TikTok Shop to accelerate the growth of our local entrepreneurs in the digital sphere. By providing training from industry experts as well as enabling a community of learning, we aim to elevate the growth of Filipino entrepreneurs in the rapidly evolving digital economy,” said Jay Bernardo, president of Bayan Family of Foundations.
Kim Lato, founder and CEO of Kimstore, said entrepreneurship is a powerful tool for economic empowerment and has the ability to change lives across the Philippines.
“I am very happy to be part of the TikTok Shop Business School to provide mentorship and share insights to up-and-coming entrepreneurs, enabling the growth of a diverse and inclusive Filipino e-commerce industry,” said Lato.
TikTok Shop said it is committed to providing Filipino entrepreneurs with the necessary support and guidance they need and equip them with the tools that will help grow their businesses. This includes TikTok Shop’s Buy Local Shop Local campaign, which was launched in-app last November with the goal of providing added exposure for local sellers across the country.