GS1 Philippines announced the start of the adoption of the 2D barcode in the Philippines to enhance operational efficiency in the supply chain industry with the advent of digital labeling.
GS1 Philippines President Roberto “Bobby” Claudio urged the rapid adoption of technological advancements to empower the supply chain industry.
“The introduction of QR code technology serves as Pandora’s box, opening infinite possibilities for brands and retailers to make their operations more efficient and improve customer engagement. GS1 Philippines members pave the way in this groundbreaking transition to more efficient and robust supply chain operations,” he said.
The 2D barcode, most popularly known as “QR code,” leverages web technologies and the current barcode system to store extensive product information in just one scan.
Through the QR codes, brand owners and retailers can easily interact with consumers and shoppers by providing in-depth information on their physical products.
GS1 Philippines is starting to prepare industries for the shift to the 2D barcode by 2027, in time for global implementation of the 2D barcode system.
Using a smartphone to scan the QR code, consumers can read on ingredients, allergens, recipes, rewards and promotions, origin of the product, facts about sustainable sourcing, guidance on recycling and other information.
The QR code also allows retailers and supermarkets to ensure product safety, guarantee product freshness, and reduce food waste. Additionally, it enables regulators to check a product’s sustainable characteristics.
The migration to 2D barcodes improves operational efficiency in the supply chain industries with transparency on essential information, such as a product’s batch or lot number, serial number and expiry date.